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First cohort
The early-access group, building now. Join the waitlist and your launch is one of the first films we make.
Private beta · waitlist openLaunch videos
Launch videos
for builders.
Cinematic launch videos for build-in-public makers — so every ship looks like the work you put in. Join the waitlist for early access.
Videos that help builders go further.
We're building with the first cohort now. No stock clients, no borrowed logos — when a film ships, it lands here, made with the same pipeline the site runs.
no borrowed logos. real ones only.
Waitlist open001
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Want your launch to be one of the first films? Join the waitlist — we open the cohort in order.
Onboard once. Launch in a message.
The first run builds the Brain. Every run after is one sentence.
Onboard once
Point Debut at your repo, site, and socials. It reads them and builds a persistent Brain.
Repo · Site · Socials → BrainDescribe the drop
Every launch after is one chat message: what you shipped, in your own words.
One message inCapture the real product
A capture agent walks your live app and records the workflow actually running.
Real UI, captured liveAssemble the cut
Hook, demo, and close cut to one timeline — single music bed, quantized to the beat.
Hook · Demo · CloseSteer and ship
Re-cut any section in plain language, then ship a captioned MP4 and a shareable link.
One film out
Five beats. One timeline.
One cut, not clips glued together — hook, demo and close share a single music bed and grade, quantized to the beat.
- HOOK
Opens on your audience's problem, never your product.
- TURN
The line that flips recognition into curiosity.
- DEMO
Your actual UI, performing the workflow you described.
- PROOF
A number, or a shot that shows it. The rest gets cut.
- CLOSE
What it is and where to get it, said plainly.
Real, or it doesn't render.
No synthetic presenter.
Nobody fake-presents your work. No AI avatars.
Your UI is never generated.
If the film shows your product doing something, your product did it.
The script is your voice.
Written in your register. Voice it yourself, run it text-only, or pick a voice.
Generated footage is fenced.
A hook shot may be generated — never with UI or legible text.
revolutionaryseamlessgame-changingsuperchargeunleasheffortlessmagicstudio-qualityworld-classstunningnext levellike never before
A linter fails any cut that reaches for these. Enforced by a tool, not a vibe.
The part that compounds.
A launch video is a one-off. A copilot that learns your product and voice every drop is an asset — and a reason to stay.
- 01
The Brain compounds
Every launch teaches it your product, your voice, and what you keep versus cut. The films get sharper over time — and leaving means teaching a competitor from zero.
- 02
Real-product motion
The demo is a recording of your app actually running, not a render of something that never ran. Generated tools can't fake real UI doing the real thing.
- 03
Taste, one scene at a time
Built for the build-in-public dev and AI-tool crowd, with a ban-list and a register tuned to that audience. It reads like one of them, because it's made for them.
Built in public.
Shipped out loud, in increments. What's live, building, and next.
NextNext
Private beta opens
The first cohort from the waitlist gets in. Onboard your product, describe a drop, get a cut back. We open seats in order.
Jun 14, 2026Shipped
Landing, final pass
Work, Process, and Updates sections, deepened pricing, and a tokenized dark+orange / light+blue theme. The site you're reading now.
Jun 14, 2026Shipped
The launch wizard
Paste a product URL and watch a script and storyboard come back. The end-to-end create flow that the films ride on.
Jun 14, 2026Shipped
Ingest + storyboard pipeline
Product ingest turns a URL into a structured profile; the script and storyboard engine turns that profile into beats. The Brain's first organs.
In progressBuilding
Real-product motion capture
The capture agent that records your live UI performing the workflow. The piece that makes the demo real instead of rendered.
A low base, plus what you launch.
An always-on Brain, plus a credit per launch. We sell the execution — never an outcome.
The Brain$29 / mo
The always-on base. Keeps your product model and voice current, re-synced cheaply on every launch.
- Persistent product + voice model
- Re-syncs from your repo and site each launch
- Your launch history and preferences carry forward
Per-launch creditsPay per film / drop
Each launch is a credit. Describe the drop, get a film. Steer and re-cut sections without starting over.
- One coherent cut per launch
- Single-section re-renders in plain language
- 9:16 and 16:9, captioned, cut on the beat
The Brain is $29/mo; per-launch credit pricing is being finalized as the beta opens. No usage caps or outcome tiers — you're paying for the work, not for views.
Questions
What does the base subscription actually buy?
The always-on Brain: a persistent model of your product and your voice that re-syncs cheaply from your repo and site on every launch. It's what makes the second film faster and sharper than the first.
How much is a per-launch credit?
Exact credit pricing is being finalized as the beta opens. The shape is fixed: a low monthly base plus a credit per launch — you pay for the films you actually make, never for views or outcomes.
What do I need to provide?
A live URL or repo, and one chat message describing the drop. The first run reads your product and builds the Brain; after that, launching is a sentence.
Is the product footage real?
Yes. If a film shows your product doing something, your product did it — a recording of your app actually running. A generated hook shot may set the mood, but it never contains UI or legible text.
What formats come back?
A sub-60-second MP4 in 9:16 and 16:9, captioned and cut on the beat, plus a shareable link you can post on launch day.
LET BUILDERS
BUILD.
BUILD.
You didn't start your company to become a content creator.
Debut handles the launch film so you can stay in the build. Send the product, we find the story, you ship — and the next drop is a single message.
Let's make your debut →Join the waitlist.
Debut is in private beta. Drop your email and we'll bring you in with the first cohort — your real product, cut into a launch film.